Google Adsense and its new feature have been kicking up some dust it lately. The new feature had been in testing mode for quite a while before the Google Blog officially announced the launch of the Adsense Sliding / Scrolling.
One of the things which Adsense publishers have been wondering about is : how will this new feature impact the amount of Adsense clicks, and thus the amount of money earned by Publishers ? Will this feature make a positive difference or will more emphasis on the advertising annoy the viewer ?
Personally, I don’t think this new feature is going to make a big difference in regard of Adsense earnings. I don’t see how blog or web site visitors who basically never click on Adsense ads will want to do so now, just because there is an option to slide through to a different advertisement.
(But who knows)
What I find more interesting though is where this trend of adding interaction with the viewer eventually is going to lead to. As most know, business development is necessary for companies to survive. It’s impossible to remain static for too long because the environment is constantly changing (for instance the competition whom are trying to get ahead). It’s only logic that Google is developing their Adsense program.
Now, as I mentioned already, from my personal point of view, I don’t see why the adsense earnings of publishers such as bloggers would increase drastically because of this new feature. We all know that the number of clicks on adsense advertising depends on many factors, such as : the kind of pages which are displaying the ads, the way they are integrated into the design and the type of person viewing them.
Thus, my thoughts are not so much on how much more money adsense is going to earn bloggers or publishers, but more specifically on the direction Google seems to be taking adsense in by adding this interactive feature.
Is this an intermediary step to something else ? We could for instance think about even more interactivity, or maybe even automatically sliding ads ? An option to turn on / off automatically sliding ads after that ?
Only Google knows what the future will hold and we can only speculate, so what do you think ?
Hey, I happened to notice this too on my websites. It’s interesting though that they would ad that kind of option. I wonder where Google is going with this. I don’t think many people will want to scroll through different ads and pick the one they want..
Nice post!
Thanks camelia … so what are your speculations on the what Google is going to do with adsense in the future ?
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